Case articles - the benefits to business
Case articles are invaluable resources for clinicians, manufacturers and suppliers in all healthcare fields. Case reports written for clinicians by clinicians offer the opportunity to share real-life examples, keep up to date with advancements, foster critical thinking, support professional development and can ultimately lead to better patient or client care. Publishing a case article showcases the clinician’s experience, in-depth knowledge and understanding of techniques, positioning them as experts in their field.
Healthcare and medical case articles can also enhance practical learning, improve diagnostic and treatment skills and demonstrate products and materials used in the workflow. If you are a medical manufacturer or supplier, a case article written by a respected practising professional or key opinion leader can provide a credible product endorsement. This increases validation and trust from the medical community, enhancing reputation and increasing awareness.
Resources for case article development
Many companies may not have the in-house capabilities to help support case study development. For a busy healthcare professional, finding the time in a hectic schedule to share valuable insights through the drafting and publication of a case report might seem all but impossible.
That’s where The Niblett Whellams Partnership professional writing service can help. TNWP is a specialist marketing, public relations and business development consultancy providing independent, professional, strategic advice and support. The company has a proven track record in healthcare and dentistry.
Showcase clinical work and products
Using examples drawn from dentistry, the following describes how TNWP works closely with dental companies and suppliers, clinicians and technicians to write, publish and promote case articles.
“The Niblett Whellams Partnership is a dream come true for any busy professional who wants to raise their profile or highlight their work to colleagues using the media. TNWP is a trusted partner who can be relied on to take the hassle out of writing articles - for me and the editor.”
Dr Tif Qureshi
The team specialises in the management of a regular presence in dental media through the development and distribution of a programme of case reports. The articles are designed to increase visibility and awareness of the company and its products and provide an enhanced level of service to key opinion leader customers. The author and the products used in their workflow are showcased to other dental professionals.
“TNWP will work with my rough case notes and photographs and deliver a polished, professional, publication-ready draft for me to approve. The team has an excellent standard of dental knowledge and asks all the right questions to ensure that case presentation, products in my workflow and clinical details are accurately portrayed.”
Dr Nishan Dixit
Communicate learnings
Using our in-depth knowledge of the dental profession, TNWP takes time to understand the clinical context and translate complex dental procedures and outcomes into clear, engaging narratives. We collaborate closely with the manufacturer and the dentist to ensure the case report accurately reflects product requirements, clinical experiences, insights and learnings.
“TNWP makes the laborious process of writing up my cases extremely straightforward and hassle free. This enables me to showcase my work to the dental profession and provide a valuable resource from which others can learn.”
Dr Manrina Rhode
Strong and effective product placement
A case article can effectively highlight the unique features and benefits of a clinician’s preferred workflow products within the context of a real-world patient treatment plan. Case reports can provide valuable educational content and influence purchasing decisions. By presenting the clinical evidence of a product’s efficacy, a case article can become a powerful marketing tool for a manufacturer.
“The articles promote my go-to products and techniques, so they are a win for the manufacturers too.”
Dr Manrina Rhode
Benefits of case article publication for manufacturers:
- Raising awareness through effective and strong product placement
- Conveying a consistent message and improving visibility of products aimed at the profession
- Increasing credibility among clinicians
- Supporting commercial goals by growing sales and market share
- Creating engaging content for further marketing purposes
“TNWP has been instrumental in taking us to the top of our game, playing a key part in growing our product brands from launch to market leading positions.”
David Miller, Managing Director, Kulzer Ltd - 2005-2022
Taking the hassle away from busy clinicians
By outsourcing case article writing, clinicians can concentrate on their primary responsibility of providing high-quality patient care and running a business, while still contributing valuable resources for the dental community and collaborating with dental companies.
“The team will deftly tackle numerous dental treatment modalities and help to impart my knowledge, preferred products and learnings in a way that is eye-catching, informative, accurate and very readable.”
Dr Nadeem Younis
We use our established relationship with the dental press to maximise publication in print, digital and social media channels.
“TNWP arranges publication in the right media to ensure I reach the intended audience. I would recommend working with TNWP if you would like to showcase your work without the hassle.”
Dr Nishan Dixit
Becoming a published author can:
- Enhance professional reputation and recognition
- Demonstrate thought leadership and authority in respective field
- Aid others in diagnosing and treating similar cases
- Strengthen patient’s trust in expertise
- Increase patient perception as a knowledgeable and reputable professional
- Help to establish best practice by sharing successful treatment outcomes
"For more than a decade, the team has helped me to prepare and publish numerous cases in dental journals. Not only have they acquired a deep knowledge of dentistry, they are consummate professionals, always striving for the highest standards of accuracy and quality, and instinctively knowing how to turn each case into an interesting hook to engage the reader.”
Dr Tif Qureshi
An invaluable media partner
Editors of professional journals consider TNWP a valuable partner for providing accurate, high-quality and relevant content. Crafting engaging, well-structured articles that capture the reader’s attention and convey key messages clearly is paramount. The team goes to great lengths to ensure accuracy of clinical content and product claims which is crucial for maintaining the credibility of the author and publication. The articles produced by TNWP will always meet the house-style and editorial standards of the dental journal, increasing the likelihood of publication.
“I have worked with TNWP for around 15 years, as they have represented a number of clients across a range of editorial titles. They understand exactly what we require, and by when. The team has been able to provide immediate comment and reaction pieces, as well as plan months ahead. Deadlines are always respected, and copy is always of good quality, perfectly on point, and to the agreed word count.”
Eddie MacKenzie, Editor, Mark Allen Dentistry Media
Talk to TNWP about our professional writing service
You can trust TNWP to create a compelling story that readers will find informative and interesting.
TNWP’s services also cover marketing and PR campaigning support.
This article was produced with insights from the following clinicians:
Dr Tif Qureshi is an accomplished general and cosmetic dentist with a special interest in simple orthodontics and minimally invasive dentistry. He is founder and a Clinical Director of IAS Academy and a Past President of the British Academy of Cosmetic Dentistry.
Dr Manrina Rhode is one of the UK’s top cosmetic dentists and was announced as The Dental Award’s Dentist of the Year 2022. Manrina is the founder and CEO of DRMR Clinic.
Dr Nadeem Younis is the principal dentist at Bridge Dental Practice in Burnley. He is a past president of the British Academy of Aesthetic Dentistry (BAAD).
Dr Nishan Dixit is the founder and principal dentist at Blue Court Dental, Harrow. He is a past president of the British Academy of Cosmetic Dentistry (BACD).